PATCH PACK: PRODUCT INNOVATION AND BRAND CREATION
Each year, the fashion industry produces 92 million tons of textile waste and 82 million tons of packaging waste—two massive problems that are deeply connected but rarely solved together. What if packaging wasn’t just something to throw away, but something you could wear, reuse, and actually want to keep? That’s the idea behind our sustainable, style-forward solution: Patch Pack.
PRODUCT INNOVATION
Patch Pack is a reusable shipping pouch made by sewing together discarded textiles from clothing manufacturers and textile mills, giving waste fabric a second life in the fashion supply chain.
MANIFESTO
Get to know Patch Pack—our manifesto, stitched together from scraps of language and big ideas. Like our pouches, it’s a transformation of what’s left behind, creating a bold vision for a sustainable future in fashion.
New York City, NY
Milan, IT
Each billboard is made entirely from real textile waste and installed in major fashion capitals during their fashion weeks. These striking, fabric-based displays are designed to turn heads and spark conversation—putting fashion’s waste problem front and center, right where the industry gathers to celebrate itself.
OUT OF HOME
London, UK
PR STUNT
we covered the Arc de Triomphe in textile waste during Paris Fashion Week—using fashion’s biggest stage to spotlight its biggest mess. By striking when all eyes were on the industry, we aimed to spark conversation and confront the textile waste crisis head-on.
