JELLO: PRODUCT INNOVATION AND EXPERIENCE
You know how collagen is great for your skin? And how jello is basically just flavored collagen? Well, we thought — why not embrace the glossy, wiggly magic of jello and turn it into the next skincare superstar?
OUT OF HOME
announcing the products in sephora
Product Innovation
Introducing Bounce Elixir, the first-ever edible skincare line by Jello. Think of it as skincare you can snack on. It’s hydrating, nourishing, and packed with all the good stuff your skin loves.
The experience starts before you even take a bite. Each Bounce Elixir lid features a playful message teasing the luxurious, wiggly world of the Jello Spa.
OUT OF HOME
Advertising the second phase of the Jello campaign, the out-of-home work teases the upcoming Jello Spa experience—an indulgent, edible take on skincare.
Each billboard includes details on how to sign up and start your journey—so you can get your Jello on and indulge in the experience.
PR STUNT EXPERIENCE
Introducing: Jello Spa
Sink into self-care — it’s like a hug, but jiggly.
Wiggle your worries away — one wobble at a time.
Say goodbye to gel manicures and hello to Jello manicures.
Goodies
A Jello Spa experience without the robe and jelly sandals? Unthinkable.
CW: Logan Furey
AD: Ethan Stamper