PROPER PIE CO : LOCAL OUT OF HOME CAMPAIGN

They ditched the most beautiful place on earth to bring Richmond a proper taste of New Zealand meat pies — so the least you can do is show up hungry. Our illustrated out-of-home campaign serves up big, bold flavors with a side of Kiwi charm. Because nothing says "worth the trip" like flaky, buttery goodness. From New Zealand with love.

Each poster blends elements of Richmond and New Zealand, capturing the wit and charm of both cities through a playful mix of local flavor and visual storytelling.

Goodies

smell it, wear it, carry it — because nothing says ‘I love pie’ like full commitment.

ACROSS THE SEA

Salty breeze, ocean mist, and a splash of rogue seagull. Like a beach day in New Zealand — if that day involved a faceful of seawater and a seaweed slap.

MINCE ME?

Flaky crust, meaty goodness, and a hint of ‘left it in the oven a little too long.’ Smells like a hug from a proper New Zealand pie — without the third-degree burns.

SHEEP DUNNY

Fresh fields, blue skies, and a lot of sheep, like a lot. Grassy, barnyard chic with just a whisper of ‘I definitely stepped in it.

MORE GOODIES

Round-bottomed tote — because pies deserve a proper ride.

CW: AIsling Dean

AD: Ethan Stamper